When he isn’t poring over maps on Google, or wiping the ink off his calligraphy nibs, Vikrant ‘Vicky’ can be seen scanning arbitrary websites for trivia around language,
A Digital Marketing Consultant, Vikrant is an Electronics & Telecommunications engineer from the University of Mumbai. He has in the past, worked in optimizing websites, having extensively juggled front-end technologies and business KPIs in his role as a Performance Engineer with a New Bombay-based startup.
A post-graduate in Digital Marketing from MICA, Ahmedabad, Vikrant’s interests include Online Consumer Behavior, Creative Design, Branding and he will often be seen provoking thought & animatedly discussing developments in the digital space, over chai with his mates.
A die-hard cat-lover, Vikrant loves traveling and takes off on road trips every once in a while around his hometown Pune.
- 44– BY VIJAY VERGHIS Producing more engaging content is the number one challenge for marketers. When it comes to web, content has been king for along time and it's not stepping down anytime in the foreseeable future. With mobile, new content opportunities are proliferating at a maddening pace. Yet for some reason most people…